This led to a discussion about how if you are lucky enough to get a really fresh wild fish (almost impossible nowadays) you should try to do as little as possible to it.
Same goes for any other really good quality product. No sauces, no masking the flavour - just respect the product.
So we are including a new label called 'less is more'.
Our first 'less is more' product is homegrown tomatoes ripened in the full Spanish sun. Just add olive oil, salt and vinegar and enjoy.